Tide Plus Coldwater High Efficiency Laundry Detergent offers the brilliant clean you know and love plus brilliant color protection even in cold water. It's specially formulated for cold water conditions, giving you brilliant color protection and using 50% less energy when you switch loads from warm to cold.

• 10X cleaning power *. (*Stain removal of 1 dose vs. 10X doses of the leading liquid bargain brand
• Part of the trusted Tide Plus Collection
• Contains no phosphates

Tide Plus Coldwater offers 50% more energy savings when switching loads from warm to cold.