- Tab Zero Calorie Soda
Tab Zero Calorie Soda
TaB was the Coca-Cola Company's first calorie-free drink. Introduced in 1963, when 28% of Americans had begun watching their weight, its name was a play on just that - the notion of people keeping "tabs" on their weight. Despite the variety of no-calorie soft drinks available today, TaB still has many fiercely loyal fans.