The Pursuit of Perfection Alfred Peet was renowned for achieving perfection through his blends. His secret? Bringing together coffees so exceptional, each could stand on its own. For unparalleled complexity and nuance, look no further than our signature blends. Our Story When Alfred Peet opened his first shop in Berkeley, CA in 1966, he quietly ignited a revolution that forever changed the expectations of American coffee drinkers. Today, we follow his example, using only the world's finest coffees and still roasting each batch by hand to achieve the richest, most flavorful cup. Obsessed with Fresh Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves—ensuring we get it to you faster and fresher than anyone else. Big Bang® A brilliant blend created to celebrate Alfred Peet and our 50th anniversary, featuring the exotic fruitiness of Ethiopian Supernatural.