We believe everyone deserves to have healthy, comfortable skin. Lubriderm ®, the brand developed by dermatologists, offers specialized formulations with essential nutrients naturally found in healthy skin. Daily moisture lotion is our solution to replenish and moisturize dry skin. This non-greasy formula, with vitamin b5 and skin essential moisturizers naturally found in healthy skin, improves your skin's moisture barrier for healthier-looking skin. Clinically shown to moisturize for 24 hours.