L'Oreal Paris Superior Preference UL61 Hi-Lift Ash Brown Cooler Hair Color Perspective: front
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L'Oreal Paris Superior Preference UL61 Hi-Lift Ash Brown Cooler Hair Color Perspective: right
L'Oreal Paris Superior Preference UL61 Hi-Lift Ash Brown Cooler Hair Color Perspective: front
L'Oreal Paris Superior Preference UL61 Hi-Lift Ash Brown Cooler Hair Color Perspective: right

L'Oreal Paris Superior Preference UL61 Hi-Lift Ash Brown Cooler Hair Color

1 ctUPC: 0007124925343
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Located in Aisle 29 in Your Store

Superior Preference Fade-Defying Color + Shine SystemExperience Preference, our true gold standard of beautiful color and shine.Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Sun-Kissed Caramels lightens the darkest hair up to 3 shades lighter, without a hint of brassiness achieving beautiful balanced browns.Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Shade GuideUL61 is a frosted brown shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural medium brown to black hair.Shade TipsNot recommended for use on hair previously colored to a shade darker than medium brown.Not recommended for use on predominantly gray hair.On red hair, your color results will be soft reddish brown.