Unlike traditional lotions, you can apply Curel Hydra Therapy Wet Skin Moisturizer straight in the shower. Hydration absorbs deep into the surface of wet skin, replenishing and repairing the moisture barrier. Ourmoisturizer is activated by water on freshly-showered skin to deeply penetrate the skin, helping to heal dry skin at the source With Advanced Ceramide Complex, the lotion helps retain moisture to prevent dry skin from returning. Dermatologist-tested, it was granted the National Eczema Association Seal of Acceptance.