Colgate® Optic White® with Charcoal Teeth Whitening Toothpaste removes six times more surface stains with micro-polishing action.*

• Combines clinically proven micro-polishing whitening technology to safely remove surface stains with the excitement of charcoal
• Stain removal whitening toothpaste helps remove existing stains and prevents new stains from forming so teeth stay whiter longer
• Enamel safe formula for whitening teeth that’s good for daily use
• Whitening fluoride toothpaste formula to protect against cavities
• White and black striped toothpaste

*Versus ordinary non-whitening toothpaste after two weeks of continued use.