Always the Freshest

We’re committed to bringing you fresher than fresh produce, no matter how you shop. Explore ideas for how to use fresh produce at home.
Fresh Local Quality Landing Page

From Harvest to Home

“We believe everyone should have access to fresh, affordable food and we go to great lengths to ensure we provide the highest quality items possible,” says Dan De La Rosa, Kroger's Group Vice President of Fresh Merchandising. “We know the minute a tomato is picked, the fresh timer starts. That’s why we completely overhauled our process to shorten the time from harvest to home, providing customers more time to enjoy fresh, nutritious foods."

Explore More Fresh Recipes

Check out even more recipes that bring fresh to your table.

The 411 on Fresh Produce

Shop Fresh Produce

Fill your cart with the freshest ingredients.