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 Our Family of Brands 

Our Exclusive Brands

Fred Meyer Great food at lower prices. The Fred Meyer brand is always as good as, if not better than, the famous brands, and it always costs you significantly less!

Naturally Preferred Natural and organic choices you can feel good about serving your family. Free of artificial ingredients. Look for it in the Natural Choices area at Fred Meyer.

Private Selection When you see Private Selection Brand, it always means outstanding quality. It’s everything premium but the price!

Private Selection Organics You’ll find down-to-earth prices on top-quality, certified organic choices throughout the store. These are organics for everyone!

Private Selection Natural Meat From farm to table, this meat is naturally delicious. Raised without antibiotics or added growth hormones and always vegetarian fed.

FMV (For Maximum Value) Your most economical choice for the things you need, use and buy most. For good quality products at great low prices, choose FMV.

Kroger Brand Thanks to the high standards of our sister company Kroger, you’re getting the quality products you want at affordable prices.

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