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 Giving Hope a Hand 

Sharing Courage, Inspiring Hope
Nearly all of us know someone – wife, mother, sister, daughter, grandmother, aunt, cousin, friend – who has been affected by breast cancer. That’s why it’s so important to spread awareness and offer support to those whose lives have been changed by this disease.

Breast Cancer Overview
This year, more than 180,000 women in the United States will learn they have breast cancer. Some 41,000 women will lose the fight this year against this dreaded disease.

1 in 8 American women will face breast cancer during their lifetime. Breast cancer does not discriminate by race, ethnicity, economic status or age.

But there is some good news. Breast cancer death rates have declined in recent years. And there are currently 2.5 million breast cancer survivors across the country – women who have fought this battle and won. Medical experts attribute these successes to earlier detection of the illness and improved treatment. Early detection and access to medical care are key factors in these statistics.

Our Commitment
Knowing the toll this illness takes on the lives of our Associates and Customers, Fred Meyer is continuing its commitment to finding a cure for this deadly disease and helping women and their families find the treatment and resources they need to face their illness head on.

With the help of key vendor partners who share our commitment to eradicating this cancer – and providing support to those who face it – Fred Meyer once again will be Giving Hope A Hand by investing $215,000 for breast cancer awareness, treatment and research in the communities where our Customers and Associates live and work.

Funds raised by the annual cause-marketing campaign will assist dozens of local organizations fighting breast cancer in our communities across the country – supporting research projects, funding mammograms and educational outreach, and assisting local support groups for women and families. All of the funds are spent in the communities where our Customers and Associates live and work.

Our People
Hundreds of Fred Meyer Associates across the company join in the fight – as volunteers and participants at fundraising events, including the Susan G. Komen For the Cure’s Race for the Cure® events and the American Cancer Society’s Making Strides Against Breast Cancer® program.

This year, a special group of our Associates who have faced breast cancer are bravely sharing their stories of survival – to offer encouragement and hope to others dealing with the disease. During the month of October, their inspirational accounts will be featured in our stores on specially marked packages of a variety of national and corporate brand products. Or you can learn more about these courageous women on our special website, sharingcourage.com

Breast Cancer by the Numbers
• An estimated 180,000 women will be newly diagnosed with breast cancer this year
• Roughly 41,000 will die from breast cancer this year
• More than 2.5 million women are survivors of breast cancer
• 1 in 8 women will be diagnosed with breast cancer in their lifetime
• 1 in 33 women will die from breast cancer
• Breast cancer is the second most common cancer among women, behind lung cancer
• When it is detected early, the five-year survival rate exceeds 95%
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