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Sending a logo or vendor art via e-mail to Fred Meyer (cont.)
Clarifying Some Terms & Requirements
Preprinted Material
- Since “X-artwork” has already been printed a dot pattern has been created on “X-artwork”. (Take any magazine or
newspaper and get a magnifying glass. You will be able to see the dots). These dots when scanned create a moire pattern,
which does not reproduce well.
- Scanning preprinted material will pickup the “dirt” or “color” of the paper that it was printed on.
- After scanning, the nice clean edges of the image become blurry. The computer does its best, but it
doesn’t understand the concept of a straight line, and a straight line becomes jagged.
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Low Res Images
- Remember, just because it looks good on your screen doesn’t mean it is acceptable for print. The screen lies. Your screen has a resolution of
72 dpi (dots per inch) and it just can’t see the flaws that the printed piece will see.
72 dpi will work for web-based images because you view them from your computer screen, but it will not work if it is going to be printed.
- Know these numbers: For grayscale or color images 300dpi. For line art (straight black and white)
1200 dpi. The tighter the dots the nicer the image will look.
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Vector-Based
- Vector graphics consist of lines and curves defined by mathematical objects called vectors. Vectors describe
graphics according to their geometric characteristics. For example, when you draw a
1" circle in a vector-based program, the program creates the circle based on its shape and size. You
can then move, resize, or change the color of the circle without losing the quality of the graphic.
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Outline Form
- This can be done in the program. After the fonts are converted to outline form the type will then be
considered an “object”, you will not run the risk of your logo/artwork looking different from the way you
intended it to look. There are so many fonts out there it is impossible to have them all let alone half of them.
Odds are we might not have your font and we will have to use a similar font unless you send us a copy of the font(s).
Back To Requirements for E-mailing Images
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